After designing a highly polished, professionally looking website, it never stops there. The next vital step is finding a good host who will not only present your website to the world, but make it stay around long enough to make your visitors see your services. Today, with numerous enticing and misleading adverts running left, right and center, telling a good host is never easy. However, knowing the following common pitfalls will go a long way in helping you start on the right track.
1. Price Trap
Selecting a host purely on price offer is one of the greatest mistake most people commit. While it’s both logical and rational to choose cheap over expensive, cheap is sometimes more expensive. You may want to save some cash but get washed in quality and end up losing more cash in the process. Some companies use the price trap to attract customers. They charge attractive prices. But remember they are on business and not on charity. They have to stay in business and make profits.
To make profits, most of the companies with cheap offer make sure that they drive costs down by spending less or nothing at all on technical and customer support, and other necessities. Worse still, others have hidden charges or introduce new charges as you continue using their services. In other cases, you might be tempted to go for free hosting.
However, the sloppy side of free hosting is that they suffer frequent downtime, have less security measure therefore leaving you exposed to hackers and spammers, have limited functionalities and controls. These all have negative impact on your traffic flow. However, this does not mean that you abhor any relatively cheap host. Some hosts out there are exorbitant and give low quality service. The most ideal way is to get a host with reasonable charges but quality service.
2. Online Testimonials and Reviews
Many beginners turn to the internet for testimonials and reviews, a fact known to many web hosts. While there are many genuine companies with genuine customer testimonials, some others have devised ways to cut corners. They simply get paid affiliates to write testimonials on their behalf or they write it themselves. While some testimonials may genuine, it is important to treat any testimonial with skepticism. Make sure that validate their credibility by checking on customer contacts and other essential details.
Searching for the top web host is another mistake most people do. Some webmasters are on the hosts payroll and they rank and charge the hosts based on the number of signups they help to create. Therefore, it is important that when going online for a guide, don’t rely on a single source. Rather, use range of sources such as real host forums, blogs and hosting directories. When completely stacked seek for professional advice or from a person with related experience.
3. Failing to Create a Backup
While many hosts offer to back up your data, some others don’t. In either case, failing to backup your own data is one of the most common mistakes people make. Never rely solely on your host for back up. Anything can happen. Also when the host does not offer to backup your data, periodically restore the data and back it up. Your website may go down indefinitely, making you lose important data, and prompt you to start from square zero.
4. Putting All the Eggs In One Basket
Many beginners with multiple website hosts all of them under one account. While having all your websites in a single location may appear to be a wise move, it is risky. When there is a downtime, or a technical issue, all your websites go down thereby making you lose a lot of revenues. It is always advisable to ask the host to split your accounts across multiple servers.
5. Annual Billing
Some hosts ask for advance payments. This can be problematic if you try them and find that they are not up to mark. Never sign up for long periods of time such as more than one year. It can create problems if you find that their services are poor and you want to get a refund. The best thing to do is going for monthly payments and if you are to signup for a period of more than six months, make sure that they make a guarantee in writing for a refund.